Multi-Landing Experience — UI Design for Dejamu
This project focused on designing a set of landing pages for Dejamu, a Colombian dairy brand, each tailored to a specific user need and conversion goal.
The goal was to design a flexible set of landing pages that could adapt to different needs, from promotions and brand communication to user registration.
Each page was designed with a clear structure and focused messaging, helping users easily understand the content and take action while keeping a consistent brand look and feel.
The result is a cohesive set of landing pages that balance business goals with a smooth and intuitive user experience.
Promotion Landing
Designed to highlight limited-time offers, using strong visuals and clear CTAs to drive quick user action.
Content Landing
Created to communicate the brand’s commitment to sustainability and strengthen its positioning beyond products.
By highlighting real environmental initiatives, the page builds trust and reinforces the brand’s values through a more narrative and transparent approach.
Registration Landing
Focused on conversion through simplified forms and reduced friction, encouraging users to register and access exclusive promotions.
